YouTube · Riders Gonna Ride — Completed Project
Leo Kast is one of Germany's best-known mountain-bike YouTubers — over 100,000 subscribers and more than 600 videos around biking, from trail action to tutorials. Above all, his community values one thing: authenticity over gloss.
For our lifestyle brand Riders Gonna Ride, Leo stepped in front of the camera — fun, honest videos for real riders in which the brand appears in real use rather than in an ad. A content collaboration that makes Riders Gonna Ride visible exactly where its audience already lives: on YouTube.
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Briefing workshop, pilot and rollout — all from a single source, on time and on budget.